The most beautiful, informative corporate web site in the world is worthless if people can’t find it and navigate through it.
After completing your web design project, Influx will implement the most important aspect of Search Engine Optimization – back links.
What are back links?
Back Links have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. What are "back links"? Back Links are links that are directed towards your web site. The number of back links is an indication of the popularity or importance of that web site. Back Links are important for SEO because some search engines, especially Google, will give more credit to web sites that have a good number of quality back links, and consider those web sites more relevant than others in their results pages for a search query.
The more quality back links you have, the higher you will rank in all the major search engines.
QUALITY back links is better than QUANTITY.
The biggest misconception about SEO is that the more back links you have, the higher you will rank in Search Engines. In fact, having too many “non quality” back links can actually hurt your rankings. Let us introduce the term PageRank. PageRank is a numeric value from 0-10 representing how important a page is.
So what makes a back link “quality”?
RELEVANCY: Back links that originate from web sites that relate to your web site are considered quality.
POPULARITY: Popular web sites with a high PageRank linking to yours are considered quality.
DESCRIPTIVE TEXT LINKS: Links that say “visit our web site” are less valuable than those that say “San Diego Plumbing Services”
The trick to a good SEO campaign is receiving quality back links from high PageRank web sites relevant to yours. Influx will take care of your link building process and target only quality web sites that are relevant to yours and have them place a back link to your web site.
To be successful you need to keep an eye on your competitors marketing efforts. We will do a free market research on both your current marketing efforts and your competitors. Influx will analyze your competition and determine a game plan with intentions to outrank them. Based on your budget, we can implement the entire plan or we will work with you and complete it in stages. Ultimately, our goal is to make you #1 in your respective field!
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Not in the Top 10?
Did you know Google and Yahoo are the #1 and #2 most visited sites on the internet today? Millions of people use these Search Engines to look for services. Plain and simple – if you are not listed, your competition who are listed will get the business. Influx will analyze your competition and determine a game plan with intentions to outrank them.
How can you get us in the Top 10 if you tell everyone the same thing?
Every client has a different situation in regards to profession and budget. We produce a game plan with intentions to outrank their competition, even if it’s an existing client of ours. Keywords that are more competitive may require a higher budget for those seeking only the highest positions.
However, clients with the same profession in the same city are rare. Influx deals with clients on a nationwide level. If you are a plumber, it will be hard to compete with the keyword “plumbing”. However, higher page rankings are more likely with targeted keywords such as “plumbing san diego”.